10 Most Popular OTT Platforms in India
10 Most Popular OTT Platforms in India. When televisions first came out, it changed the landscape for media. Pretty soon, Television became the most common form of dispensing media. In the years that followed, be it movies, music, news, informative documentaries, or even commercials, Television changed the world forever. Not only did Television alter how people consumed media, but it also gave birth to visual marketing
Soon enough, the market saw a new player emerge in the market. With the introduction of Netflix in the market, the scene was changed entirely for Over-The-Top (OTT) media, or popularly known as Internet Streaming, and the landscape changed completely. Soon enough, many new players joined in, like Amazon Prime, Hulu, Voot, and, more recently, Apple TV (yet to be launched). In recent years, getting famous in India, online streaming apps and websites are taking over the television industry by storm.
Hotstar, (now Disney+ Hotstar), is the most subscribed–to OTT platform in India, owned by Star India as of July 2020, with around 300 million active users and over 350 million downloadsIndia now faces a host of options when it comes to OTT services. However, the most dominant ones are still Netflix and Amazon Prime. Regional online streaming sites do well and have a huge number of users. Despite that, beating Netflix and Amazon Prime can be a bit difficult
Amazon Prime Video
Amazon Prime Video is a very popular video streaming service or OTT service in India. Amazon Prime Video was launched in 2016 in the country and has been among the Top 10 OTT platforms in India from the day of its launch
Voot is another video-on-demand (OTT) platform, part of Viacom18 Digital Ventures, the digital arm of Viacom18. It has over 35,000 hours of content for audiences with varying choices and preferences, covering Colors (Hindi), MTV, Viacom18 Motion Pictures, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati
Netflix is one of the popular streaming services in India. The OTT platform offers four subscription plans including Mobile, Basic, Standard and Premium. The Mobile plan costs Rs 199 monthly with 480p streaming quality. It allows you to watch Netflix on a tablet and mobile.