What is SEO and introduce its types? Why is SEO so important? What is a search engine? Why are search engines so important? Why SEO is so important to businesses? What are the SEO tools do you use? What are …
1. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Increase the number of keywords in each ad group Increase her maximum cost-per-click (max. CPC) bid Use the Shopping …
1. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts Pause your clients’ campaigns and recreate them in your manager acccount Use your clients’ sign-in information to access and manage …
Your client sells gardening supplies online. You suggest she use sitelinks because they can: take people to subpages on her site about gloves, tools, and fertilizer be used with Shopping campaigns take people to blogs about gardening bring people to …
Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank? An increased CPC bid leads directly to a small increase in Ad Rank. CPC bid only affects Ad Rank on the Search Network. An increased CPC bid …
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group? To show ads promoting “Sweet & spicy coconut” to …
Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Customize the app for each format (phone, tablet, computer) Add some large, memory-intensive graphics Set up custom deep …
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It uses conversion history to set higher bids when a conversion is more likely It sets CPC bids as one-tenth of the current CPA bid setting It bids …
The strategic use of different marketing channels affects: payment methods the average amount of each sale target-customer demographics online purchase decisions The correct answer is: online purchase decisions
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? About 50% About 10% Nearly everyone who’s ready to buy About 20% The correct answer is: About …