Your client sells gardening supplies online. You suggest she use sitelinks because they can: take people to subpages on her site about gloves, tools, and fertilizer be used with Shopping campaigns take people to blogs about gardening bring people to …
Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank? An increased CPC bid leads directly to a small increase in Ad Rank. CPC bid only affects Ad Rank on the Search Network. An increased CPC bid …
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group? To show ads promoting “Sweet & spicy coconut” to …
Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Customize the app for each format (phone, tablet, computer) Add some large, memory-intensive graphics Set up custom deep …
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It uses conversion history to set higher bids when a conversion is more likely It sets CPC bids as one-tenth of the current CPA bid setting It bids …
The strategic use of different marketing channels affects: payment methods the average amount of each sale target-customer demographics online purchase decisions The correct answer is: online purchase decisions
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? About 50% About 10% Nearly everyone who’s ready to buy About 20% The correct answer is: About …
Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? Put special characters in the ad headline Put the ad headline in all …
If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should: add a call extension add a sitelink extension create a Universal App campaign include the word “install” in the ad text …
Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? It’s obvious on the landing page that she’s selling greeting cards Some of her keywords are on the landing page …