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Fenty Beauty, launched by global icon Rihanna in 2017, revolutionized the beauty industry with its inclusive approach to cosmetics. The brand’s mission was simple yet powerful: to create makeup for all skin tones. Fenty Beauty set itself apart by offering an extensive shade range, with foundations in 50 different hues, catering to individuals across the spectrum of skin tones, particularly those with deeper shades who were often overlooked by other brands. Beyond foundations, Fenty Beauty’s product line includes highlighters, lipsticks, and skincare, all designed to enhance natural beauty while encouraging self-expression. The brand’s sleek, minimalist packaging and high-performance formulas quickly made it a favorite among makeup lovers worldwide. Fenty Beauty not only reshaped the makeup world but also sparked a larger conversation about diversity and representation in beauty. Rihanna’s vision of inclusivity and innovation continues to drive the brand’s success, making it a leader in the beauty industry.
