1. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

• Increase the number of keywords in each ad group
• Increase her maximum cost-per-click (max. CPC) bid
• Use the Shopping ad format
• Add the location extension to her ad

The correct answer is:

• Use the Shopping ad format

2. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

• Top of page rate metric from the Auction insights report
• Average position metric from the top mover report
• Ad average position metric from the paid and organic report
• Ad group data that you customize with the report editor

The correct answer is:

• Top of page rate metric from the Auction insights report

3. You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

• Increase the mobile bid adjustment for the campaign
• Decrease the mobile bid adjustment for the campaign
• Increase the number of mobile-optimized text ads
• Decrease the number of mobile-optimized text ads

The correct answer is:

• Increase the mobile bid adjustment for the campaign

4. Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

• Using 1 conversion code snippet with cross-account conversion tracking
• Setting up automated conversion rules for both accounts
• Combining the accounts for streamlined reporting
• Using multiple conversion code snippets with single-account conversion tracking

The correct answer is:

• Using 1 conversion code snippet with cross-account conversion tracking

5. True or false: shopping Ads use Merchant Center product data to decide how and where to show ads.

• True
• False

The correct answer is:

• False

6. The format of a Shopping Ad is different from that of a standard text ad in that it includes:

• a product image, background color, and price
• a product image, title, and price
• a product image, title, price, and extension
• a product image, title, price, and merchant name

The correct answer is:

• a product image, title, price, and merchant name

7. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

• A) Manual bid changes
• B) Forecast data
• C) Historical conversion data
• D) Test conversions

The correct answer is:

• C) Historical conversion data

8. The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

• A) Managed placements
• B) Automatic bidding
• C) Custom ad scheduling
• D) Keyword Planner

The correct answer is:

• C) Custom ad scheduling

9. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

• The target CPA bid was higher than the recommended amount
• The target CPA bid was lower than the recommended amount
• The conversion tracking code snippet was not added to the site
• The cost-per-click (CPC) bid was lower than the recommended amount

The correct answer is:

• The target CPA bid was lower than the recommended amount

10. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.

• Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
• Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
• Create 1 campaign and apply target search page location bidding to drive visibility and reservations
• Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

The correct answer is:

• Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

11. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

• We Sell dark chocolate
• We sell dark chocolate
• We Sell Chocolate
• We Sell Dark Chocolate

The correct answer is:

• We Sell Dark Chocolate

12. You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

• Brand names of your top competitors’ cameras
• Words from headlines on your website, like “electronics” and “sale on cameras”
• General phrases related to photography, like “camera lens” and “camera base”
• Words in your ad text, like model names of digital cameras

The correct answer is:

• Words in your ad text, like model names of digital cameras

13.An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

• Increase the target CPA bid
• Set the campaign budget to a 30-day cycle
• Specify the bid amount for each individual campaign
• Try a different automated bid strategy

The correct answer is:

• Increase the target CPA bid

14. You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

• Try various CPC amounts to determine the average
• Bid across multiple groups to determine the average
• Use bid simulators to see CPC estimates
• Raise your max. CPC to £3 to cover possible competitive bids

The correct answer is:

• Use bid simulators to see CPC estimates

15. How would you determine the clickthrough rate (CTR) for a client’s search ads?

• Evaluate the number of clicks the ad accrues per day
• Divide the number of clicks the ad gets by the number of impressions it gets
• Divide the number of impressions the ad gets by its average position
• Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

• Divide the number of clicks the ad gets by the number of impressions it gets

16. What can you learn from attribution reports?

• The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
• The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
• Budget usage for all Search campaigns, including limitations and opportunities for more traffic
• The number of conversions the same customer completes after clicking an ad

The correct answer is:

• The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

17. Which is a best practice for optimizing a landing page for Google Ads?

• Several links to related websites
• Easy-to-navigate content
• The same programming language across the whole site
• Prominent headlines in several font styles and sizes

The correct answer is:

• Easy-to-navigate content

18. Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

• Replace his 3 most expensive keywords with lower-priced keywords
• Slightly lower bids
• Choose accelerated instead of standard delivery
• Slightly raise bids

The correct answer is:

• Slightly lower bids

19. To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

• segment the campaign’s data by network and evaluate its performance on search partner sites
• use Keyword Planner to evaluate how the campaign might perform better on search partner sites
• review the top movers report to see if the campaign is getting more clicks on search partner sites
• evaluate the campaign’s performance on search partner sites vs. display partner sites

The correct answer is:

• segment the campaign’s data by network and evaluate its performance on search partner sites

20. Adwords Editor lets users do all of these things except:

• simultaneously make edits to multiple accounts online
• keep working while offline
• view statistics for all campaigns
• export and import files

The correct answer is:

• simultaneously make edits to multiple accounts online

21. Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”

• “prescription” and “glasses”
• “drinking” and “glasses”
• “wine” and “drinking”
• “glasses” and “wine”

The Correct answer is

• “wine” and “drinking”

22. An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

• Lower bids on keywords with a low clickthrough rate (CTR)
• Change keyword match types from exact match to phrase match
• Make changes to improve the components of Quality Score
• Review impression share data to identify missed opportunities

The correct answer is:

• Make changes to improve the components of Quality Score

23. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.”

• increase the budget for all of her campaigns that contain these queries as keywords
• create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
• lower the budget for all of her campaigns that contain these queries as keywords
• increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”

The correct answer is:

• create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

24. The majority of consumers want ads customized to their:

• interests and hobbies
• country or nationality
• city, zip code, or immediate surroundings
• age group

The correct answer is:

• city, zip code, or immediate surroundings

25. Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

• Raise her maximum cost-per-click (max. CPC)
• Lower her maximum cost-per-click (max. CPC)
• Add a second type of extension
• Lower her Ad Rank

The correct answer is:

• Raise her maximum cost-per-click (max. CPC)

26. Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

• £13
• £11
• £12
• £14

The correct answer is:

• £13

27. One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

• Maximum CPC bid of the ad showing one position lower on the page.
• location targeting of the ad showing one position lower on the page.
• cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
• Ad Rank of the ad showing one position lower on the page.

The correct Answer is:

• maximum CPC bid of the ad showing one position lower on the page.

28. You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

• Bid Simulator
• Portfolio Simulator
• CPC Simulator
• Keyword Simulator

The correct answer is:

• Bid Simulator

29. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

• Create 1 campaign with an ad group for all restaurant locations
• Create several campaigns with 2 ad groups each: dine in and takeout
• Create 1 campaign with an ad group for each restaurant location
• Create 1 campaign with an ad group for each menu item

The correct answer is:

• Create 1 campaign with an ad group for each restaurant location

30. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.

• the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
• a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
• the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
• a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

The correct answer is:

• a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

31. Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

• Click the “Automatic keyword refresh” button
• See the suggestions on the Opportunities tab
• See the suggestions on the Keywords tab
• Stick with the current keywords for 2 months to collect enough viable data

The Correct answer is

• See the suggestions on the Opportunities tab

32. Dynamic search ads would be most helpful for:

• a global, online clothing retailer that changes its inventory seasonally Websites / a global, online clothing retailer that changes its inventory seasonally with / hundreds or thousands of products, services, or listings that frequently change
• Moving an ads position dynamically in whatever direction a users eyes are looking.
• Campaigns that need to reduce exposure on competitive keywords.
• A local restaurant with a dynamically changing menu that offers fresh new entrees every few months.

The correct answer is:

• a global, online clothing retailer that changes its inventory seasonally Websites / a global, online clothing retailer that changes its inventory seasonally with / hundreds or thousands of products, services, or listings that frequently change

33. To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on

• launching a cross-device campaign
• running ads only on mobile devices
• addressing consumers’ needs
• carrying over the theme of her traditional ad campaign to her online campaign

The correct answer is:

• addressing consumers’ needs

34. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.

• £1.70
• £1.80
• £2
• £2.80

The correct answer is:

• £1.80

35. Which statement about ad extensions isn’t true?

• They show additional information about a business
• They tend to improve an ad’s visibility
• They often appear below the organic search results
• They can help improve clickthrough rate

The correct answer is:

• They often appear below the organic search results

36. Which statement is true?

• Ads with call extensions only let people call the business
• Call extensions send people to a landing page with a phone number
• Call-only ads are available exclusively on the Display Network
• Call-only ads only let people call the business

The correct answer is:

• Call-only ads only let people call the business

37. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

• Add a call-only extension to her ad
• Use the “Ads on mobile devices” campaign type
• Include a link to her mobile website in her ad
• Add a mobile-app extension to her ad

The correct answer is:

• Add a mobile-app extension to her a

38. Which is a best practice for writing an effective text ad?

• Talk about yourself and your business
• Make the text different from what’s on your landing page
• Use a passive verb in the headline
• Write several ads and see which one performs the best

The correct answer is:

• Write several ads and see which one performs the best

39. An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

• Swiss people are searching on Google for information about Switzerland
• People located in Switzerland are searching using France-related words, like “hotels in Paris”
• French people visiting Switzerland are searching on Google for information about Switzerland
• People located in France are using Swiss-related words like “hotels in Switzerland”

The correct answer is:

• People located in Switzerland are searching using France-related words, like “hotels in Paris”

40. Why would the data for a Search Network campaign show conversions but no view-through conversions?

• A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
• A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
• A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
• A view-through conversion is counted when someone sees an ad in Google Search and calls the business

The correct answer is:

• A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

41. Chanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

• Upgrade multiple manager accounts
• Upgrade each individual Google Ads account
• Use a single sign-in for all accounts
• Access the Google Ads Application Programming Interface (API)

The correct answer is:

• Use a single sign-in for all accounts

42. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

• She prefers not to limit ad exposure, regardless of when the restaurant is open
• Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
• She’s using a “Standard” campaign
• She can’t afford to run ads at all times of the day and on days of the week

The correct answer is:

• Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day

43. To optimize a client’s campaign to get the most out of her mobile advertising, you can:

• set shorter conversion windows to capture users who convert after researching on multiple devices
• set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
• edit the campaign’s ad text to include information about how customers can purchase her product on their computers
• use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

The correct answer is:

• set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

44. A successful Google Ads text ad:

• has a wrapping headline and at least 2 paragraphs of text
• ties the call-to-action to the landing page
• mentions at least 4 key selling points
• talks about the advertiser’s reputation

The correct answer is:

• ties the call-to-action to the landing page

45. The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books”

• Buy keyword books
• Buy Gardening Books
• Buy flower books
• Buy Books

The Correct Answer is:

• Buy Gardening Books

46. If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

• Up to US£24
• Up to US£21
• Up to US£30
• Up to US£20

The correct answer is:

• Up to US£24

47. Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign.

• [£1500 (revenue) – £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend)
• [£150 (sales price) – £1500 (cost)] / £700 (Google Ads spend)
• £1500 (revenue) / £1200 (cost + Google Ads spend)
• [£1500 (revenue) – 10 (number of products sold)] / £1200 (cost + Google Ads spend)

The correct answer is:

• [£1500 (revenue) – £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend)

48. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

• clicks for their daily budget
• conversions based on their conversion goals
• impressions in their preferred position range
• impressions for their daily budget

The correct answer is:

• clicks for their daily budget

49. You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

• Raise the target cost-per-acquisition (CPA) bid
• Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
• Use target outranking share bidding
• Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

The correct answer is:

• Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages

50. According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

• Shoe stores near me
• Shoe store addresses
• Shoe store sales
• Great shoe stores

Correct answer is:

• Shoe stores near me

51. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

• adjust your client’s budget
• optimize your client’s keywords
• optimize your client’s ad text
• All of the listed answers are correct

The Correct answer is

• All of the listed answers are correct

52. How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

• They can help her calculate how often someone clicked on her ad and then converted
• They can help her evaluate how engaging her ad is to potential customers
• They can give her an idea of how often someone clicked on her ad
• They can give her an idea of how often her ad is shown to potential customers

The correct answer is:

• They can give her an idea of how often her ad is shown to potential customers

53. An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

• has fewer than 15 conversions in the last 30 days
• has fewer than 5 conversions in the last 15 days
• is using Google Analytics
• is using another automated bid strategy

The correct answer is:

• has fewer than 15 conversions in the last 30 days

54. You might analyze the exact match impression share data to get an idea of:

• the percentage of eligible impressions you received for searches that exactly matched content on your landing page
• the percentage of eligible impressions you received for searches that exactly matched your keywords
• the number of times your ads were shown on the Search Network
• the number of eligible impressions your broad match keywords received

The correct answer is:

• the percentage of eligible impressions you received for searches that exactly matched your keywords

55. Based on Google Ads Editorial and professional requirements, which headline is most likely to generate clicks?

• “Free shipping on CuStOm Ts”
• “Design Your Own T-shirt”
• “Custom Tees, Click Here”
• “We sell custom t-shirts!”

The correct answer is:

• “Design Your Own T-shirt”

56. If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

• Search Network with Display Select
• Search Network only
• Display Network only
• Display Network, advanced

The correct answer is:

• Search Network only

57. You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

• Set a theme for each campaign and choose related keywords
• Keep each keyword to a single word, rather than a phrase
• Set a theme for each ad group and choose related keywords
• Include more than 50 keywords in 1 ad group

The correct answer is:

• Set a theme for each ad group and choose related keywords

58. Which of these statements is true?

• Location extensions appear when someone who’s physically near the business searches on relevant terms
• Location targeting determines which business address appears in an extension
• Location targeting enables location extensions
• Location extensions appear when an advertiser targets a geographic location

The correct answer is:

• Location extensions appear when someone who’s physically near the business searches on relevant terms

59. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

• camera for use underwater
• underwater camera case
• affordable underwater digital camera
• water-proof camera

Correct Answer is:

• underwater camera case

60. A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

• Reducing prices on his inventory
• Adding an extension
• Improving a lower-level page on his website
• Using the Shopping Ad format

The correct answer is:

• Adding an extension

61. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

• A computer store homepage
• A page showing a tablet
• A page showing laptops
• A page showing both laptops and desktops

The correct answer is:

• A page showing laptops

62. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.

• estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
• estimate revenue based on the value of click, factor out gross margins, and subtract Google Ads costs
• estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
• estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs

The correct answer is:

• estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs

63. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%?

• £0.30
• £0.03
• £0.32
• £0.31

The correct answer is:

• £0.30

64. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

• Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
• Cost-per-conversion data can indicate whether her profit will increase
• Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
• Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

The correct answer is:

• Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

65. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

• Flexible bidding
• Dynamic search ads
• Remarketing lists for search ads
• Retargeting lists for text ads

The correct answer is:

• Remarketing lists for search ads

66. Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

• Lots of his site visitors are signing up for his baseball trivia newsletter
• Lots of his site visitors are 49ers fans
• Most of his customers are watching a ballgame when they visit his site
• Most people clicking on his ad already own at least 1 baseball cap

The correct answer is:

• Lots of his site visitors are signing up for his baseball trivia newsletter

67. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

• It’s obvious on the landing page that she’s selling greeting cards
• Some of her keywords are on the landing page
• The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
• When people click the ad, they’re taken to the get-well category

The correct answer is:

• When people click the ad, they’re taken to the get-well category

68. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should

• add a call extension
• add a sitelink extension
• create a Universal App campaign
• include the word “install” in the ad text

The correct answer is:

• create a Universal App campaign

69. Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

• Put special characters in the ad headline
• Put the ad headline in all capital letters
• Include his keywords in the ad text
• Include his business address in the ad text

The correct answer is:

• Include his keywords in the ad text

70. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

• About 50%
• About 10%
• Nearly everyone who’s ready to buy
• About 20%

The correct answer is:

• About 50%

71. The strategic use of different marketing channels affects:

• payment methods
• the average amount of each sale
• target-customer demographics
• online purchase decisions

The correct answer is:

• online purchase decisions

72. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

• It uses conversion history to set higher bids when a conversion is more likely
• It sets CPC bids as one-tenth of the current CPA bid setting
• It bids a static CPC value based on the current maximum CPC settings
• It adjusts CPC bids based on existing bid adjustments

The correct answer is:

• It uses conversion history to set higher bids when a conversion is more likely

73. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging

• Customize the app for each format (phone, tablet, computer)
• Add some large, memory-intensive graphics
• Set up custom deep links
• Use the bid strategy “Maximize engagement”

The correct answer is:

• Set up custom deep links

74. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

• To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
• To show ads promoting all the flavors to people searching for “gourmet popcorn”
• To make sure “Sweet & spicy coconut” continues to be the bestseller
• It’s most efficient to have a single ad group

The correct answer is:

• To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

75. Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

• An increased CPC bid leads directly to a small increase in Ad Rank.
• CPC bid only affects Ad Rank on the Search Network.
• An increased CPC bid leads directly to a large increase in Ad Rank.
• CPC bid is one factor that affects Ad Rank.

The correct answer is:

• CPC bid is one factor that affects Ad Rank.

76. Your client sells gardening supplies online. You suggest she use sitelinks because they can:

• take people to subpages on her site about gloves, tools, and fertilizer
• be used with Shopping campaigns
• take people to blogs about gardening
• bring people to her site from blogs about gardening

The correct answer is:

• take people to subpages on her site about gloves, tools, and fertilizer

77. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced

• The same as when someone clicks on an ad
• Flat fee, based on the caller’s phone model
• Negotiated in advance, with bulk discounts
• By the minute, based on the length of the call

The correct answer is:

• The same as when someone clicks on an ad

78. High quality ratings for an ad can:

• increase its average cost-per-click (avg. CPC) bid
• be achieved with an increase in bid
• improve its position
• increase how often people click on it

The correct answer is:

• improve its position

79. According to Google data, after seeing an ad on their smartphone, more than half of people:

• do a mobile search
• go to a store and buy the product
• go to the company’s website and buy the product
• send a text

The correct answer is:

• do a mobile search

80. Which option can you use to capture potential business later in the day, even on a limited budget

• Bid capping
• Bid allocation
• Ad automation
• Ad delivery

The correct answer is:

• Ad delivery

81. Which is a best practice for writing an effective text ad?

• Use all capital letters in the headline
• Make sure the headline wraps to two lines
• Write several ads and see which one performs the best
• Capitalize the first letter of each word in the headline
• End the headline with an exclamation point

The correct answer is:

• Write several ads and see which one performs the best
• Capitalize the first letter of each word in the headline

82. An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Adwords Editorial and professional requirements

• 20-70% off LCD monitors
• BUY affordable LCDs
• **Free** shipping on LCDs
• Cheap, cheap, cheap monitors

The correct answer is:

• 20-70% off LCD monitors

83.An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

• The Quality Score for the account was reset after the ad was edited.
• The edited ad is less relevant to the keywords within the ad group.
• The edited ad has a lower conversion rate after the changes were made.
• The advertiser’s landing page is down for maintenance.

The correct answer is:

• The edited ad is less relevant to the keywords within the ad group.

84. You can add a “+”modifier in front of the words in a broad match keyword to:

• specify that someone’s search must include certain words or their close variations
• indicate that this keyword should be dynamically inserted in your ad text
• specify that certain words and their close variants be prioritized
• override a negative keyword with a positive one

The correct answer is:

• specify that someone’s search must include certain words or their close variations

85. You’re using target search page location bidding. You know it’s working because you see your ad:

• on the first page of Google search results or in the top positions
• repeatedly mixed in with the organic search results
• on the second page of Google search results or in the second positions
• at the bottom of the every page of search results

The correct answer is:

• on the first page of Google search results or in the top positions

86. You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

• English; the 25-mile radius around the bed and breakfast
• French and English; the 5-mile radius around the bed and breakfast
• English; the United States
• English; southern France

The correct answer is:

• English; southern France

87. Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance

• Compare average CPA and conversion rate before and after using target CPA bidding
• Enable and disable target CPA bidding every other day to observe differences
• Install a new conversion tracking code
• Monitor overall changes in clicks received

The correct answer is:

• Compare average CPA and conversion rate before and after using target CPA bidding

88. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

• Click-through conversions
• Cross-OS conversions
• Cross-through conversions
• Cross-device conversions

The correct answer is:

• Cross-device conversions

89.An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

• a page of the top-selling dresses for all seasons.
• a catalog of all dresses available on the website.
• several colors of spring dresses.
• spring dresses, skirts, belts, and shoes.

The correct answer is:

• several colors of spring dresses.

90. Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

• The projected maximum cost-per-click (max. CPC)
• The average amount charged each time someone clicks on his ad
• The average amount needed to make the ad appear somewhere on the page
• The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

The correct answer is:

• The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

91.Keyword Planner can do all of these things except:

• suggest keywords and ad groups that may not have occurred to you
• multiply keyword lists together
• provide Quality Score estimates and validate keywords
• provide historical statistics on search volume

The correct answer is:

• provide Quality Score estimates and validate keywords

92. If you want to target ads to only people who speak Spanish, you can:

• write your ad and keywords in Spanish and target the Spanish language
• have Google translate your ad and keyword into Spanish
• in your ad text, make a reference to Spanish speakers
• write your ad and keywords in English and target the Spanish language

The correct answer is:

• write your ad and keywords in Spanish and target the Spanish language

93. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.

• +40% for San Francisco, -40% for Houston
• +40% for San Francisco, -20% for Houston
• +20% for San Francisco, -20% for Houston
• +20% for San Francisco, -40% for Houston

The correct answer is:

• +20% for San Francisco, -40% for Houston

94. Each of these are benefits you’d expect from Shopping Ads except:

• better-qualified leads
• more traffic and leads
• ease of targeting without needing keywords
• free listings

The correct answer is:

• free listings

95. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

• clicked to call a business from the search results page
• visited a business’s website from the search results page
• called a similar business from their phone
• saved a business as a contact on their phone

Correct answer is:

• clicked to call a business from the search results page

96. Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

• Optimize for clicks
• Rotate evenly
• Optimize for conversions
• Rotate randomly

The correct answer is:

• Rotate evenly

97. You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

• Search Network with Display Select
• Display Network with Search Select
• Display Network, advanced
• Search Network, advanced

The correct answer is:

• Search Network with Display Select

98. You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

• Target CPA Planner
• Target CPA Simulator
• Target Bid Simulator
• Keyword Simulator

The correct answer is:

• Target CPA Simulator

99. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

• He can better understand whether potential customers find his ads appealing
• He can better understand what happens after potential customers click his ads
• He can get an idea of how many people who’ve seen his ads actually became customers
• He can get an idea of how many people double clicked his ads

The correct answer is:

• He can better understand whether potential customers find his ads appealing

100. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.”

• Enhanced cost-per-click (ECPC)
• Target outranking share
• Target return on ad spend (ROAS)
• Maximize clicks

The correct answer is:

• Target outranking share

101. A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

• Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
• Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
• Group them in a single ad group
• Create a new campaign for every bed she sells in her store

The correct answer is:

• Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

102. You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

• Receive more conversions while paying more on average per conversion.
• Receive fewer conversions while paying more on average per conversion.
• Receive more conversions while paying less on average per conversion.
• Receive fewer conversions while paying less on average per conversion.

The correct answer is:

• Receive fewer conversions while paying more on average per conversion.

103. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

• Use the “Countdown” function
• Note the sale end date in the text
• Insert the Google Ads clock icon in each ad
• use the “Sale duration” function

The correct answer is:

• Use the “Countdown” function

104. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

• True
• False

The correct answer is:

• False

105. An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

• Users globally are searching Google from mobile phones.
• Users in Switzerland are searching on Google’s French domain.
• French users are visiting Switzerland and searching Google.
• French users were looking at Swiss news sites that show Google display ads.

The correct answer is:

• Users in Switzerland are searching on Google’s French domain.

106. In order to differentiate ads from those of competitors, advertisers should:

• Use special characters, such as asterisks or
• Mention competitor offers and
• Use exclamation points and capital
• Include prices, promotions, and a call-to-action.

 The correct answer is:

• Include prices, promotions, and a call-to-action.

107. You can use target cost-per-acquisition (CPA) bidding to help:

• A) get as many conversions as possible within your budget
• B) get as many conversions as possible within a flexible budget range
• C) get as many clicks as possible within your budget
• D) generate more clicks than manual bidding would generate

The correct answer is:

• A) get as many conversions as possible within your budget

108. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

• TRUE
• FALSE

The correct answer is:

• FALSE

109. The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”.

• Buy keyword books
• Buy Gardening Books
• Buy Books
• Buy flower books

The correct answer is:

• Buy Gardening Books

110. If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

• highest maximum cost-per-click (CPC) bid.
• most historical data in the account.
• best Quality Score.
• highest Ad Rank.

The correct answer is:

• highest Ad Rank.

111 Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include

• Keywords
• Ad extensions
• Headlines
• A landing page

Correct answer is:

• Ad extensions

112. A florist is advertising five types of flowers, including red roses.

• The homepage that displays all five types of flowers
• The page on the site where users can register as “frequent shoppers”
• The page on the site that displays only roses
• The “Contact Us” page of the site

The correct Answer is:

• The page on the site that displays only roses

113 Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.

• Website
• Apps
• Phone calls
• Imports

Correct answer is:

• Phone calls

114. Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive

• Ad spend should always be 7% of revenue, which should be used as the target ROI
• Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
• The company’s email campaigns are the most profitable, with a cost-per-acquisition of £15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
• Decrease the target cost-per-acquisition (CPA) for the campaigns from £15 to £10 to drive an increase in profit per customer

The correct answer is:

• Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

115 You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information.

• http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
• http://www.dogtreatseasytrackingdestinationURL.com
• http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
• trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect

The correct answer is:

• http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

116. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

• Ensure that the pop-ups relate to the search
• Remove all but one of the pop-ups
• Remove the pop-ups
• Ensure that the pop-ups get Sean’s attention

The correct answer is:

• Remove the pop-ups

117. A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays.

• Managed placements
• Automatic bidding
• Custom ad scheduling
• Keyword Planner

The correct answer is:

• Custom ad scheduling

118. Sarah manages 2 Google Ads accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

• Keyword Planner
• Adwords Editor
• Google Ads API
• Bid Simulator

The Correct answer is

• Adwords Editor

119. Which is a best practice for creating a mobile-preferred ad?

• Use the same format and content as you’d use for a laptop ad
• Integrate mobile Flash video ads
• Use a mobile-optimized landing page
• Put your most important information in the second line of ad text

The correct answer is:

• Use a mobile-optimized landing page

120.Customers who want to increase app downloads should use which campaign type?

• Ads in mobile apps
• Mobile app installs
• Mobile app engagement
• Call only

The correct answer is:

• Mobile app installs

121. Which lets you change keywords, campaigns, ads, ad groups, and product groups?

• Category editor
• Bulk edits
• Campaign editor
• Revision tool

The correct answer is:

• Bulk edits

122. If you choose a target cost-per-acquisition (CPA) of £15, Google Ads will automatically adjust your bids to try to get as many conversions at what amount, on average?

• £18
• £45
• £30
• £15

The correct answer is:

• £15

123. The Google Ads Application Programming Interface (API) allows developers to use applications that:

• are accessible only through Adwords Editor.
• can appear throughout the Google Search Network.
• can be uploaded into the Ad gallery.
• interact directly with the Google Ads server.

The correct answer is:

• interact directly with the Google Ads server.

124. You can use the Google Ads Application Programming Interface (API) to:

• integrate Google Ads data with your inventory system
• integrate Google Ads data with multiple manager accounts
• override Google Ads functions you don’t need
• integrate data about competitors into your account

The correct answer is:

• integrate Google Ads data with your inventory system

125. Which allows advertisers to automate Google Ads reporting and campaign management?

• Use of Structured Query Language (SQL) server reporting services
• Execution of multiple reporting tasks from multiple computers
• Execution of repetitive Data Mining Extensions (DMX) queries
• Use of an Google Ads Application Programming Interface (API) web service

The correct answer is:

• Use of an Google Ads Application Programming Interface (API) web service

126. Mobile app engagement” campaigns can be used to:

• encourage people to download a new app
• encourage people to rate an app in the app store
• re-engage people who’ve downloaded an app
• increase in-store call conversions

The correct answer is:

• re-engage people who’ve downloaded an app

127. What is the definition of actual CPC?

• The least possible CPC the advertiser needs to pay to maintain an achieved position.
• The average CPC the advertiser needs to pay in order to achieve top position.
• The CPC according to a price list, which is then updated daily.
• The CPC an advertiser was charged minus credits for overshot daily budget.

The correct answer is:

• The least possible CPC the advertiser needs to pay to maintain an achieved position.

128. This formula describes value-per-conversion

• (Average deal value) * (10%) / (115%)
• (Average deal value) * (10%) * (15%)
• (Average deal value) * (10%) * (115%)
• (Average deal value) * (0.15)

The correct answer is:

• (Average deal value) * (10%) * (115%)

129. This could be a result of receiving multiple clicks from a single IP address

• Query parsing being used to show geo-targeted ads to users in a different city.
• Incorrect IP address information filtered from Google Analytics.
• Internet Service Providers (ISPs) who assign the same IP address to multiple users.
• Duplicate keywords added to multiple ad groups in one campaign.

The correct answer is:

• Internet Service Providers (ISPs) who assign the same IP address to multiple users.

130. Benefits you’d expect from Product Listing Ads except Automatically produced video commercials

• More traffic and leads
• Better qualified leads
• Automatically produced video commercials
• Ease of targeting without needing keywords

The correct answer is:

• Automatically produced video commercials

131. At campaign level of an Google Ads account can an advertiser make changes to network and location targeting settings

At which level of an Google Ads account can an advertiser make changes to network and location targeting settings?

• Ad group
• Keyword
• Campaign
• Account

The correct answer is:

• Campaign

132. identify specific goals for an Google Ads campaign, Make strategic changes to the account to improve performance

• Bid separately for each ad variation based on its performance.
• Make strategic changes to the account to improve performance.
• Upload goals to the “Advertising Goals” section in their account.
• Manually increase clickthrough rate (CTR) to improve performance.

The correct answer is:

• Make strategic changes to the account to improve performance.

133. increase the position without raising the bids

• Lower bids on keywords with high clickthrough rates (CTRs).
• Make changes to improve the Quality Score of the ad’s keywords.
• Change keyword match types from exact match to phrase match.
• Review Impression Share report data to identify missed opportunities.

The correct answer is:

• Make changes to improve the Quality Score of the ad’s keywords.

134. four Search campaigns that run out of daily budget

• Unprofitable campaign, planning to scale up exposure if profitability can be achieved.
• Profitable campaign, missing additional profitable conversions when budget limits exposure.
• Branding campaign with set marketing budget, prioritizing more clicks over current ad position.
• Branding campaign with set marketing budget, prioritizing current ad position over more clicks.

The correct answer is:

• Profitable campaign, missing additional profitable conversions when budget limits exposure.